“Reel stories from a sidekick” - lego x disney
Mimicking the short-attention-span-grabbing split screen format that Gen Z loves so much, this social spot for Lego x Disney adds to the larger campaign of parents playing the sidekick role to their children.
Director - Dylan Pun
ProdCo - Hobby Film
Hobby Film EP - Anna Bergström
Service ProdCo - Frank Content
Frank Content EPs - Belinda Struminger, Danielle Kappy
Lego Creative Producer - Daniel Trejo-Serrano
Lego Sr. Art Director - Michele Clapsaddle
Lego Associate Creative Director - Cathleen Wahl
Disney Sr. Manager of Creative - Matthew Giffen
Producer - Amanda Curtis
PM - Tony Phibbs
1st AD - Bruno Louza
DOP - Chris Soos
Location Sound - Kevin MacKenzie
Production Designer - Dylan Juckes
Wardrobe Stylist - Tania Martins
HMU - Cristina Rubiales
Editor - Ben Canny
Shot on location in Scarborough, Canada. Format: Digital on Arri Alexa 35.